ABSOLUT Vodka Brand Case Study Example | Topics and Well Written Essays - 2500 words

ABSOLUT Vodka Brand - Case Study Example Since its entry into the US market, Absolut Vodka became a global brand icon, which draws international recognition across the globe (Mooney and Dool 2010, p.1). The Absolut Company produces Absolut Vodka in Ahus, Skane in southern Sweden (Mooney and Dool 2010, p.2). By 2005, Absolut Vodka was synonymous in the global market where it deals with premium vodka as the third largest spirits brand across the globe. The spirits that Absolut Vodka sells includes all distilled alcohol beverages (Mooney and Dool 2010, p.2). Over the years, the company recorded immense success in its line of business where it is now the world’s number one premium vodka brand. Absolut Vodka Product Category Ideally, product category defines the mode of organizing products in the store by the type of products on sale. Indeed, customers of Absolut Vodka find the products that they want to buy through the company’s product categories. Most specifically, Absolut Vodka product category includes flavore d vodka products, which are vodkas infused with flavors like Vanilla, lemon, different types of berries or pepper (Mooney and Dool 2010, p.4). It also includes unflavored vodka and spirits, which includes all distilled alcohol beverages (Mooney and Dool 2010, p.2).... ompany, which manufactures the Absolut Vodka brands, has been selling its products to the distributor through Future Brands since ABSOLUT brand separated from Seagram and became ABSOLUT Spirits Company (ASCI) in the U.S (Mooney and Dool 2010, p. 7). Future Brands is an association between ASCI and Beam Global, which is a larger spirits manufacturer (Mooney and Dool 2010, p. 7). Moreover, Absolut Vodka sells durable products, which include premium vodka, and all distilled alcohol beverages. Water and winter wheat produces Absolut premium Vodka through a continuous distillation process that guarantees a durable and high quality product (Mooney and Dool 2010, p. 8). Absolut Vodka Product Stage There are four stages in a product life cycle, which include the introduction stage, growth stage, maturity stage, and decline stage where each stage has distinct characteristics. Notably, Absolut Vodka is in the maturity stage where there is saturation in the distribution of premium vodka brand i n the U.S market. Indeed, various distribution channels exist in the market where premium vodka brand enjoys market acceptance and the growth of Absolut Vodka is on a decline. Indeed, after 2004, the market share of Absolut premium vodka fell after 2004 despite its international recognition Mooney and Dool 2010, p. 9). This is because of the introduction of many vodka brands in the US market. In fact, despite its success, Absolut premium vodka is experiencing significant pressure from significant vodka brands like Grey Goose, Smirnoff, Ketel One, and Belvedere which overcrowd the market since 2006 (Mooney and Dool 2010, p. 1-4). Because of the competition pressure, Absolut Vodka has been trying to regain its market position since 2006 by launching a massive advertising campaign to woo young

Global Sustainability And Key Needs In Future Of Automobile Industry Research Paper

Global Sustainability And Key Needs In Future Of Automobile Industry - Research Paper Example The financial concerns do impact the sustainability of the future of the automobile industry, but another factor that has more impact is the increasing environmental concerns surrounding the industry. The global growth in vehicle use has significantly increased fuel demand, materials and air emissions (Mcauley, 2003). According to the statics provided by Euromonitor International (2007), the global oil consumption for transport was approximately 16.8 billion barrels. In terms of PESTEL analysis for the automobile industry, the use of oil is causing environmental concerns all around the world. As a result of the environmental threat, the automobile industry faces the challenge of reducing the vehicle impact on the environment so that it can be sustainable in terms of the environment over the next 50 years (Mcauley, 2003). This emphasizes the importance of innovation in terms of technology to achieve greater sustainability in the future. This research will focus on the future of automobile industry by evaluating the present conditions the industry is in and the achievement towards sustainable development while assessing the potential challenges and problems that are causing a hindrance in this regard. The research will take into account two automobile manufacturers: Toyota and General Motors and evaluate its sustainable development goals and assess if they are successful or not. The reason for doing so is to identify the problems and solutions based on the experience of Toyota and General Motors. According to the Toyota European Sustainability Report (2009), the UK automotive industry is at present facing huge challenges which are becoming more complex given the economic downturn in the region and globally.